According to the World Gold Council’s latest Gold Demand Trends report, gold investment demand fell in Q1 due to being driven by hefty outflows in gold-backed exchange-traded funds (ETFs).

This was attributed to growing expectations of higher interest rates impacted sentiment. While Q1’s overall global gold demand,[2] at 815.7 tonnes (t), was on par with the preceding quarter, there was a significant (23%) drop year-on-year, as gold-backed ETFs saw 177.9t of outflows.

“As countries around the world continue their recoveries, economies have started to cautiously re-open. This led to an encouraging return in consumer confidence in Q1, as illustrated by the stellar rise in gold jewellery demand,” commented Louise Street, senior markets analyst at the World Gold Council (WGC).

However, the effect of this drop in ETF demand was mitigated by the strength of bar and coin demand. Such retail gold purchases reached 339.5t (+36% year-on-year), influenced by price-driven ‘bargain-hunting’ and widespread concern over growing inflationary pressures.

Furthermore, the value of gold jewellery purchased by consumers enjoyed a post-Covid rebound, rising to 477.4t – a 52% annual increase. This marked a strong improvement from an extremely weak Q1 2020. “Conversely, having seen investors take shelter in gold from the initial impacts of Covid-19, Q1 2021 saw a sell-off in the gold price as confidence in economic recovery grew and US interest rates rose sharply,” added Street.

Consumer demand & technology use

The increase in consumer demand was buoyed by the decline in the gold price from the record highs seen in August 2020. There was a 10% decrease in the gold price over the course of Q1 which, paired with the global economic recovery, boosted the pro-cyclical elements of gold demand. 

Q1 also saw continued healthy levels of net buying by central banks: global official gold reserves grew by 95.5t, 23% lower y-o-y but 20% higher q-o-q. Hungary’s large purchase (+63t) bolstered Q1 buying, and more than matched Turkey’s substantial sale. Demand for gold for use in technology were 11% annually in Q1 compared to the same quarter the preceding year, as consumer confidence continued to recover. This technology demand of 81.1t was just above the five-year quarterly average of 80.9t.

Street explained that despite the impacts of the pandemic, gold continues to retain its relevance in well-balanced portfolios, especially with a risk of inflation looming. “Looking ahead to the rest of the year, we see reasons to be optimistic about the gold market as its main drivers remain well supported,” she concluded.


[2] Excludes over-the-counter (OTC) demand due to a lack of directly quantifiable data. However, our data summary includes an overview of the surplus or deficit between total demand and supply which partly reflects OTC activity.

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